9 Ways to Make Your Cover Letter Stand Out from the Crowd
According to Glassdoor, the average corporate job role receives a whopping 250 applicants. Your cover letter may be the first point of contact between you and the company you are interested in working for, so how can you make it stand out from the crowd with so much competition?
Here are our top 9 tips to help you create the best cover letter possible:
1. Keep It Short (But Sweet)
Your potential new employer may have to sift through hundreds of applications for one job role – meaning they may not have a lot of time to work with. A good cover letter should be short, but sweet, focusing only on the key areas and eliminating any unnecessary content.
2. State the Job Role Clearly
Make it very clear which position you are applying for, as the employer may be advertising for several different roles. This also shows that you have taken care of your application, rather than just sending out the same cover letter to multiple employers.
3. Get the Details Right
As well as the job role, make sure you get all the details right – this includes the name of the person you are writing to. If you can’t find this information, give them a quick call to see if you can find out. This will great attention to detail, and a willingness to go that extra mile.
4. Incorporate Key Words
When writing your cover letter, look at the job description. What kind of person are they looking for? Highlight any keywords, and make sure to incorporate those values (for example, they might say they are looking for a ‘creative problem solver’, so you can think of a way to prove that you have this quality).
5. Include Some Evidence
Think about how you can quickly prove that you have what it takes to do the job. If you can prove past successes with statistics, even better. If not, think of how you can summarize your workplace achievements using specific examples.
6. Show Your Passion
Don’t be afraid to show how passionate you are about the role. Why do you want the job? Why are you so passionate about this career? Why does working for this particular company appeal to you? Express this passion, and it will help your application to stand out from the crowd.
7. Keep It Simple
Don’t feel you have to use overly academic language if you don’t naturally speak this way. Using simple, clear language is a much better approach than trying to make your words more academic, and it will feel natural and authentic.
8. Double Check the Application Procedure
Sometimes, an employer might give you direct instruction on something to include in a cover letter (for example, they might say ‘state your preferred salary’). Make sure you read this carefully, to ensure you don’t forget anything.
9. Don’t Forget to Proofread
Preferably more than once! Make sure you carefully read your letter, checking it for any obvious mistakes. Ideally, you should get someone else to read it too – sometimes it’s easier for other people to pick up on mistakes you might have overlooked.
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